human · tech · united

Your compass in the AI era.

Clarity. Direction. Confidence.
For you and your organization.

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Three ways to work with us

Find your path.

Every journey starts differently. Choose what fits.

For Organizations

Navigate the transformation.

AI strategy, digital transformation, organizational design. From assessment to implementation – at your pace.

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The Sovereign Human

Who are you when AI can do everything?

The book. The course. The question that changes how you lead, work, and live.

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Experience & Coaching

Go deeper.

Sailing weeks. Pilgrim walks. 1:1 coaching. Community. Where theory becomes lived transformation.

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For Organizations

AI is not the challenge. Clarity is.

We help organizations navigate digital transformation – honestly, tool-agnostic, and at your pace.

Assessment

An honest snapshot of where you stand today. Digital maturity, AI readiness, data governance.

From CHF 8,000

Strategy & Roadmap

Your path forward – in variants, not prescriptions. Tool-agnostic. Quick wins included.

From CHF 15,000

C-Level Compass Workshop

One day that creates clarity. Understand, contextualize, decide. Adapted to your company.

From CHF 4,800

Team Workshop: AI Readiness

Your team's entry into the AI era. Practical, honest, empowering. Fear addressed, skills built.

From CHF 3,800 / day

Organizational Design

Simplify. Connect. Evolve. Break silos, integrate agile methods, design for the future.

From CHF 9,000

CDO / CAO Ad Interim

Strategic C-level leadership for your transformation. Without the full-time commitment.

From CHF 2,400 / day
The Sovereign Human

Who are you when AI can do everything?

The book. The course. The question that changes everything.

The Sovereign Human - Book Cover by Tina Maria Wetzold

17 chapters. One question. Your answer.
Available soon on Amazon · CHF 34.90

Pre-Order · Coming Soon Start the Course
Experience & Coaching

Theory ends. Experience begins.

Transformation you feel, not just understand.

Sailing Week – Leadership on the open sea

Sailing Week

7 days at sea. Strategic reflection, deep conversation, silent sails at dawn.

CHF 5,700
Bookable ↗
Pilgrim Walk – Inner journey through nature

Pilgrim Week

Walking as leadership practice. Slow down to see clearly.

CHF 4,650
Bookable ↗
1:1 Coaching – Personal transformation

1:1 Coaching

Clarity sessions, executive coaching, or sustained mentoring. Your pace, your depth.

From CHF 125 / 30 min
Bookable ↗
Community Sessions – Collective wisdom

Community Live Sessions

Regular live sessions. Learn together, grow together. Open to all members.

Included in membership / drop-in available
Bookable ↗
ValueUp Academy

Learn. Grow. Lead.

Online courses for the competencies that matter – technical and human.

Founding Member

CHF 49/month
Price locked forever. Goes to CHF 99/month after launch.
Become a Founding Member →
Additional Modules Coming Soon
3 learning levels: Foundation (9) + Evolution (9) + Transformation (7) = 25 modules total · ~142 hours
Level 1: Foundation – Transform Yourself (9 modules · ~45h)
Coming Soon
M02: AI Literacy Essentials

From Fear to Empowerment

Coming Soon
M03: Critical Thinking

Think Like a Philosopher

Coming Soon
M04: Creative Problem Solving

Think Like AI Can't

Coming Soon
M05: Emotional Intelligence

The Human Advantage

Coming Soon
M06: Adaptability & Resilience

Thrive in Chaos

Coming Soon
M07: Personal Brand

Make Yourself Visible

Coming Soon
M08: Digital Asset Building

From Employee to Entrepreneur

Coming Soon
M09: Personal Finance

Protect Your Wealth

Level 2: Evolution – Transform Your Team & Organization (9 modules · ~51h)
Coming Soon
M10: AI Agents & Automation

Let AI Do the Heavy Lifting

Coming Soon
M11: Future-Proof Skills

From Average to Top 10%

Coming Soon
M12: Leadership Foundations

From Self to Team

Coming Soon
M13: Advanced Leadership

Find Your Style

Coming Soon
M14: Change & Innovation

Lead Through Chaos

Coming Soon
M15: Org Design

From Hierarchy to Networks

Coming Soon
M16: Ethical AI & Governance

Raise Superman

Coming Soon
M17: Community Building

Build Your Tribe

Coming Soon
M18: Systems Thinking

See the Whole

Level 3: Transformation – Shape Society & Legacy (7 modules · ~41h)
Coming Soon
M19: Business Models

Platform Economics & AI

Coming Soon
M20: Regenerative Business

Web3 & DAOs

Coming Soon
M21: Strategic Foresight

Imagine & Shape the Future

Coming Soon
M22: Global Collaboration

Work Across Borders

Coming Soon
M23: Inner Transformation

From Ego to Purpose

Coming Soon
M24: Legacy & Impact

Create Lasting Value

Coming Soon
M25: Embodied Wisdom

Mind, Body, Heart & Spirit

Tina Maria Wetzold – Founder of ValueUp

Hi, I'm Tina.

I connect the dots between technology and people – and help organizations navigate the space between. My superpower: seeing patterns others miss and making the complex actionable.

Whether it's AI adoption, digital transformation, or leadership development – I translate complexity into clarity and connect strategy with execution. Always with humans at the center.

My conviction after more than two decades working with people: In a world where AI can do almost everything, the real question is about you. Who you are. What you choose. How you lead. In a world where you can be everything – be you. There lies your biggest power.

human. tech. united.

Ready to find your direction?

No pitch. Just an honest conversation.

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